Saturday, 1 October 2016

You want to learn how not to give a fuck?, then this book is for you

To be clear, Mark Manson gives a f--k.
Several, in fact. In no particular order, the author of “The Subtle Art of Not Giving a F*ck” gives a f--k about his writing, his career, his wife, his family and friends, his health, studying philosophy and psychology, video games, cats and whiskey.
Which is to say, the good stuff, the important stuff, the stuff that really matters. (Except video games. Video games are stupid.) Or, as Manson writes in his book, the f--k-worthy.

On the cover, Manson calls his philosophy — that life is hard, you’re not special, happiness is a hollow goal and therefore you should make sure you’re focused on the truly worthwhile — “a counterintuitive approach to living a good life,” and that’s not wrong. You could say, his book is the foul-mouthed, funny-as-hell, dead-on elephant on the best-seller lists. Sandwiched between slightly generic 30-day quick-fixes and magical tidying manuals, his volume of “personal development that doesn’t suck” packs quite a punch. With advice like, “Most of us are pretty average at most things we do,” “Problems are a constant in life” and “Rejection makes your life better,” it’s the piss in the positive-affirmation self-help punchbowl.
And Manson wouldn’t have it any other way. As “just a guy with a website” he’s been thumbing his nose at the self-help industry for years, first as part of the “manosphere,” doling out dating advice to 20-something guys (shtick: try honesty), then when women started emailing him he decided to write general life advice, for everyone. Today, he’s got more than 2 million visitors a month and a subscription-content model that supports him, his Brazilian wife and a new apartment in New York.

Not bad for a humble, 32-year-old guy with just a BA from Boston University. And if you said he’s got a lot to be humble about, Manson would agree. Contra the self-help industry, “I don’t want to even pretend that I have all the answers,” he tells the Daily News. “I know that your everyday Joe or Jane doesn’t have time to be looking at the research on happiness or anxiety or motivation, so I see it as my job to do that — and then translate some of those ideas into language that your average, overworked 26-year-old will understand.”

By the looks of things, they do. A recent stop at Bookmark Shoppe in Brooklyn had people lined up outside the door. Not that Manson’s letting the success go to his head. “I’m always aware of the possibility that I could just be the flavor of 2015-2016,” he says, assuring us he’s still totally average.
“If you start getting all up your own ass,” he observes, “that’s when stuff falls apart.”

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